Communication plays an important role in everyday life. The word “communication” has been derived from the Latin
word “communis”. Communication is next to oxygen and water for the existence of
the whole society. Through communication, we can share our opinions, thoughts,
feelings, etc. This helps in expressing ourselves and making other person
understand our point of view. To satisfy the emotional needs of security and
recognition, man can express himself and feels relieved of emotional stress
through communication. Human relations are strengthened by communication and
promote trust, cooperation and harmony among different individuals. One’s
success in his profession mainly depends upon his ability to communicate
effectively. Communication is disturbed by different communication barriers which
may arise due to the sender’s fault or receiver’s problem or disturbance in the
channel. Communication can be made effective by implementing certain principles
such as willingness of communicators, good planning, clarity in message,
selection of suitable media, active listening etc.
Egoism is one of the barriers of communication. The self-centered
persons think that their own ideas are more important and others are wrong. Positive
emotions such as love, affection and compassion smoothen the flow of
communication whereas negative emotions such as hatred, anger, anxiety obstruct
the communication process. Therefore, effective communication requires a
soothed heart and a silent mind. Clarity in the message is essential to avoid
misunderstandings. Purpose of the communication is to be known by both the
parties, if the time and conditions permit to make it effective. Improper timing
of communication also hinders the process of communication. Inadequate or
over-loaded information also fails to serve the purpose of communication.
Planning always promises good communication process. For proper planning,
sender should be able to collect the required facts and its logical
presentation as per the absorption capacity of the receiver. Active listening
and attentive reading is important in verbal communication. Timely and suitable
feedback is a testimony for effective communication. The response or reaction
may be smiles, signs or may be asking question or calling further explanation
or affirmation.
When two or more persons understand one another totally, conducive
environment of understanding is created in which disputes and differences among
individuals or groups are amicably settled. Highly developed communication
system is an index of economic advancement of a country. Communication and
economic development are mutually dependent elements.
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